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YouTube Is a Hard Game
I knew being a scary, stoic looking person was not going to translate the same to YouTube as it did on Instagram with the products photos. So I had to have a different format that would work for YouTube and sort of that personable, upbeat kind of behind the scenes videos I knew would work better over there. And so it's just sort of been a slow, a slow process. But yeah, YouTube is a YouTube is a tough game. It's a it's a lot of work.