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Marketing web3: Audience, Community, More

web3 with a16z crypto

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The Relationship Between Marketing and Product

I think of the relationship between marketing and product like muscle and bone. The product is the bone and the marketing is the muscle. And if you're going to take a walk around the block, you need both. In the web3 world, there's both the sort of beauty and the curse of like, they can say whatever they want. But how can you really arm them with the right kind of core messages?

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