2min chapter

Marketing Against The Grain cover image

CMO for the Day: Marketing Pickleball

Marketing Against The Grain

CHAPTER

The First Principle for Pickleball Kieran

Kieran: I think the first principle for pickleball here is we have to make pickleball relevant 365 days. It has to be relevant to its audience all of the time, he says. Kieran: The fact that their age demographic is so broad will help them grow much more rapidly.

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