Episode 15: Early adopters
Decoding Sales
00:00
Introduction
Alex: How do you get your first customers and what makes them different from growing a scaled organization? Peter: I think they tend to be first movers within their industry. They are not afraid of saying that they were the first enterprise company to buy a particular product, even when it maybe wasn't fully vetted in the industry. The second thing is the early customer base, they understand that there's going to be evolution of the platform.
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