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Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)
Marketing Against The Grain
The Importance of Personalization and Reciprocity
"I'm a true lover of technology. Like all of my stuff and all of my trinkets are technology trinkets," he says. "If you personalize well, it feels relevant." And the second is going to be reciprocity,. Reciprocity is super, super important for us as marketers", she adds.
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