
Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
HubSpot CRM - What's Your Ideal Customer?
The customer is the best person to tell you, be very clear about who our ICP or ideal customer profile is. Figuring out when somebody is in market is always an important challenge. What I found with B2B marketing is that often you can find people that are in your target market, but they're not necessarily in buy mode. To learn how HubSpot can help your business grow better and get a special offer of 20% off eligible plans, go to hubspot.com slash martechpod.
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