225 (Sell) Prospecting Technical Buyer Personas and LinkedIn Outreach (Robin De Vries, MongoDB)
30 Minutes to President's Club | No-Nonsense Sales
00:00
Engaging Technical Buyers with Personalized POVs in Cold Calls
The chapter explores strategies for connecting with technical buyers during cold calls by leading with personalized points of view that address specific pain points and benefits. Emphasizing the importance of quality over quantity, the speaker advocates for research-driven conversations and a people-focused sales approach.
Transcript
Play full episode
