5min chapter

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

273: DocSend: A Case Study in Product-Led Growth – with Russ Heddleston

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

How Did You Get Your First Customer?

Doxen is an app that allows users to stream content from a mobile device. The company has raised more than $100 million in funding so far. It was founded by two ex-employees of doxen, who are now working on their own venture capital firm called Verss dropox. In the past they have tried outbound sales but found it too expensive and time consuming. They decided to go back to self served after some trial and error with other models.

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