Full disclosure: We prerecorded this episode. In our opinion, it is phenomenal. Peter Block is just incredible. Do yourself and your customers and your neighbors and your family, a favor and give this one a listen. This episode is dedicated to the possibility that a professional can increase their effectiveness in working with their customers (not clients) if they adopt some of behaviors espoused by Peter Block. Adopting these behaviors is not easy as it requires us to think differently than we have in the past. If you believe you can think a bit differently about your professional relationships, you are invited to listen to this episode.