Seller's View of a Searcher Buying His Business
Acquiring Minds
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The Importance of Systems and Product Market Fit
In this chapter, the speakers discuss the importance of having systems in place and product market fit for their service. They mention the idea of franchising and how the tree industry is still not mainstream. They talk about the different routes the industry took, with one group focusing on cranes and cutting, while the educated group focused on being like tree doctors. They also talk about how climate change impacted the health of trees and the need for arborists to help improve the health of trees and protect investments.
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