Finding Co‑mans for Functional Carbonated Beverages

In this episode of the Startup CPG Podcast, Daniel Scharff speaks with Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, a leader in food and beverage product development, scale-up, and manufacturing strategy. Jamie brings decades of experience guiding brands from concept to commercialization, and a mission-driven focus on helping innovators build sustainable food systems for a rapidly growing population.

Throughout the conversation, Jamie breaks down the realities of bringing products to market—from choosing the right product developer to navigating the complexities of frozen logistics, ingredient sourcing, and co-manufacturing partnerships. He offers clear, pragmatic frameworks for evaluating partners, managing risk, and building cost-effective operations, while emphasizing the importance of communication, collaboration, and long-term relationship building.

Daniel and Jamie also explore the structural challenges early-stage brands face when entering manufacturing environments not optimized for small batches, and why founders must understand the economics and constraints of their partners to negotiate effectively and scale responsibly.

Listen in as they discuss:

• How to identify and evaluate independent product developers
• Challenges and cost drivers in frozen DTC logistics
• Where and how emerging brands can source core ingredients
• Sampling strategies and pilot runs for early-stage commercialization
• The operational realities behind low minimum order quantities
• How co-manufacturers structure their costs and capacity planning
• Best practices for visiting facilities and developing working relationships
• Key considerations when reviewing co-packer contracts
• The role of transparency, expectations, and shared accountability

Episode Links
Website: https://www.catapultserv.com/
LinkedIn: https://www.linkedin.com/in/fvmh97c/ 

Product Developer Database Submissions: https://bit.ly/productdevelopers

epg contact: janele@enterprisepurchasing.com, mention Startup CPG

Join the Startup CPG Slack: startupcpg.com

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Show Links:

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• Episode music by Super Fantastics