The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Tips To Do Marketing The Sales Team Loves (Live Q&A)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Aligning Marketing with Revenue Goals

This chapter focuses on the importance of aligning marketing strategies with revenue objectives, particularly in the context of a SaaS environment. Marketing professionals discuss strategies for securing leadership buy-in and fostering collaboration across teams to ensure that marketing efforts are integral to overall business success.

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