
S2 E52 - Pipeline Velocity Deep Dive | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
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How Do You Measure the Win Rate? Cassidy Carl Allison
I like to look at it as almost like a scorecard to measure the different sources against each other. And so for the win rate back to your question here, this will be based on the qualified opportunities that are created within that period and that were closed. There could be another view where I'm looking at what's closed and I'm just trying to see a trend over time. But when in doubt, I would cohort it. If that makes sense to people. Cassidy Carl Allison is this how you look at it too?Cassidy Carl Allison: You can look at it both ways. We're always kind of trying to figure out how they compare against each other; everything is a little
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