The main tactic I'll say is just feel comfortable in your own skin. Even fake laughter will kind of de-stress you. Your brain needs to be a lot more resilient to stress. So that's why practice is like meditation is so very crucial, right? Not just for health reasons, but also for communication reason to be a good communicator.
In one of our most popular episodes, professor of Marketing Baba Shiv shares his research on how emotions affect decision making. Knowing this, and applying techniques to help guide our audience through information and emotion, can help us make our messages stick. In this best-of episode we've included extra footage from Matt Abrahams's conversation with Shiv from November of 2020 that touches on how to best approach writing emails.
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