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11min chapter
$100M Leads Audiobook Part 10 – Affiliates and Partners | Ep 595
The Game w/ Alex Hormozi
Building and Managing an Affiliate Army
This chapter explores the concept of building an affiliate army to generate leads and customers for a business. It discusses the importance of finding ideal affiliates, making strong offers to attract them, and qualifying them to invest in the product. The chapter also delves into determining payment structures for affiliates and the maximum allowable cost to acquire a customer.
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