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Using ChatGPT to Drive Data-Backed Marketing and Product Innovation

App Marketing by App Masters

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Optimizing Cost Per Install (CPI) and Leveraging AI in Marketing Campaigns

The chapter delves into strategies for setting a target Cost Per Install (CPI) for marketing campaigns, emphasizing the importance of evaluating conversions to assess user quality. It discusses optimizing CPI by targeting markets with lower rates, utilizing AI for customer support and campaign budget optimization. The conversation also explores integrating data points from various platforms using APIs for data analysis and leveraging ChatGPT for optimizing advertising campaigns on Facebook.

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