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Why Freaking Out Won't Help with Google Optimize's Sunset
From A to B
How to Test People Alternatives
For me, I like to look at the stats engine of the tool. Maybe you literally don't need a stats engine because you have data scientists on your team that will do all the stats and maps for you. Evaluate your limitations because maybe you do need that advance. They have sequential testing, which can allow you to run tests quicker and shorter timeframes with less traffic. And a different consideration that's not feature specific is dude, have confidence in your data.
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