I think people don't, when they look at you, like, I think oftentimes they don't understand the man behind the brand. But in two ways that are most relevant to this conversation, one, you are a farmer. That's real. And two, I've even meet that you've raised. Did it taste different? It was great. It was a bastard pork or something. You're somebody who's been in the trenches and you lost the weight and you've raised animals and you know what it's like. So, yeah, I just think people need to better understand where you're coming from.