12min chapter

Transformation Ground Control: Digital Transformation, ERP Implementation, Change Management, and Digital Strategy cover image

Workday & Salesforce Partnership, Birmingham City Council's ERP Failure, Fedex Digital Transformation Lessons

Transformation Ground Control: Digital Transformation, ERP Implementation, Change Management, and Digital Strategy

CHAPTER

Navigating Change: Communication and Credibility

This chapter emphasizes the critical role of effective communication and internal credibility during organizational transformations, particularly at FedEx. It highlights the importance of acknowledging individual perspectives and the complexities of managing negative impacts on employees amid changes. The discussion also explores strategies for engaging key influencers and integrating external expertise with internal knowledge for successful change management.

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