Workday & Salesforce Partnership, Birmingham City Council's ERP Failure, Fedex Digital Transformation Lessons
Transformation Ground Control: Digital Transformation, ERP Implementation, Change Management, and Digital Strategy
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Navigating Change: Communication and Credibility
This chapter emphasizes the critical role of effective communication and internal credibility during organizational transformations, particularly at FedEx. It highlights the importance of acknowledging individual perspectives and the complexities of managing negative impacts on employees amid changes. The discussion also explores strategies for engaging key influencers and integrating external expertise with internal knowledge for successful change management.
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