229 - Starting a Marketing Movement | The Refine Labs Origin Story
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Why Refined Labs?
I was frustrated with, you know, v c backed companies hiring too quickly and making poor choices to scale unsustainably. I think that the excess cash that companies raises allows them to build unsustainable businesses. And i came from a practical place where the first five years mycr i worked to companies that mades 80 % gross margin and drove net profit growth every year. And it was just a different game. That's all some so couple of things i think we'll come back to the time line and talk more about. But a lot of people actually ask you this too: Why refined labs? How did you come up with the name?
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