The One About Education Based Marketing - I Love Marketing With Joe Polish And Dean Jackson - Episode #96
I Love Marketing
00:00
Exploring Writing Winning Infomercial Scripts
Exploring the key principles of writing infomercial scripts, emphasizing the importance of addressing customer questions and objections seamlessly. Through the example of Laurie Davis' hair care, the chapter illustrates the art of incorporating customer concerns effectively in a script.
Transcript
Play full episode
