How to Use the Curiously Gap to Increase Sales

Using these metaphorical cliffhangers to your product can boost sales, it can boost sign up rates and it draws in attention. Andrew wanted to see if the curiosity gap would attract listeners to this show so he ran an experiment on TikTok. One type leveraged the curiosity gap within the first five seconds of the video. The other videos didn't use the curiosity gap at all. There is a scientifically proven way to make people love what you create - but it's completely irrational.