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9min chapter
#200: Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator)
Creator Science
Navigating Challenges in Managing Ideas and Products as a Creator
The chapter discusses the importance of repetition in messaging to capture attention and maintain consistency in engaging with the audience. It delves into the risks of rebranding for ConvertKit, highlighting the need to balance change with preserving brand familiarity and adapting to SEO considerations. The process of transitioning to a new brand and domain is explored, emphasizing the importance of building a positive reputation for email sending practices amidst evolving industry standards.
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