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Selling Uncommon, the death of advertising and a British original - Nils Leonard
Uncensored CMO
The Importance of Independent Agency in the Creative Industry
"We always wanted to be, or we're trying to be a reference point for not necessarily this industry, but just for a creative company and what that might be," says John Defterios. "I've been really buoyed by the, some of the noise in the industry and the commentary from some people because I think it displays a wisdom that I was very grateful for." He adds: "If you can grow a creative endeavor that is purely built around that creativity, then it can be of worth"
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