How did a pair of over-priced soccer cleats become the catalyst for our guest's "dirty hands turned cutting-edge tech" trajectory?

(We love stories like this.)

This week, we sat down with the CEO and co-founder of GreenPal, Bryan Clayton. From starting a simple lawnmowing business in high school to building a successful tech company that connects homeowners with local care professionals, his career has had its share of highs and lows.

Bryan discusses the challenges and triumphs he experienced over the past decade in growing GreenPal into a nationwide network, his grassroots approach to customer acquisition, lessons he's learned from being in the home services industry, and that even though he sometimes has 100-hour work weeks, he's not worked a day in the last ten years.

Service-based businesses, startups, app developers, and those with an idea just itching to be explored - don't miss this episode.

Episode Highlights:

How he transitioned from brick-and-mortar to the tech space
Evolving as a business owner
Why he taught himself to code
The importance of investing in different marketing strategies
Foundational lessons from a home service business
Why they don’t operate a discount model
Product versus Distribution

Favorite Quote:

“Pick up your phone, call your 20 customers, and let that data speak.”

Connect with Bryan:

https://yourgreenpal.com/ https://instagram.com/bryanmclayton https://www.linkedin.com/in/bryan-clayton-a96b33214 https://twitter.com/bryanmclayton

Stay Connected:

Connect with Matt and Luigi on Instagram:

@matthew.r.meehan

@luigi_rosabianca

@theLiquidLunchProject

@ShieldAdvisoryGroup.

Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.

www.theliquidlunchproject.com

Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

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