2min chapter

Marketing Against The Grain cover image

5 A.I. Marketing Skills You Must Learn In 2023 (#136)

Marketing Against The Grain

CHAPTER

The Evolution of Technical Expertise in Marketing

As the internet fragments, there's going to be some of those channels that are going to have data sets that are very small in the beginning. And it's going to take some human expertise to get enough data to start to train the AI and that fine tuning those channels is going to take more channel expertise than you think at least in the next couple of years.

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