Building Your Own Payroll Product With Embedded Workflows

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In the first three months, there's over 16. new features and functionality that were added specifically around this stuff. So these are this an example of what I mean by, you know, built in compliance. And here we make it really easy for developers to both ship something quickly out to the market and make sure that it's compliant for the long term. No one comes back years later with an issue.

Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.

YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.

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