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Marketing School - Digital Marketing and Online Marketing Tips

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Optimizing Lead Follow-up and Data Enrichment for Revenue Growth

The chapter emphasizes the critical need for immediate follow-up on leads and the importance of enriching lead data for maximizing sales effectiveness and revenue. It delves into the process of engaging with potential clients at MP Digital, focusing on detailed information collection, tailored solutions, and deep client engagement to secure contracts. Additionally, it discusses strategies for closing deals in the enterprise sector, leveraging leads generated through RFP submissions, and increasing revenue on YouTube through targeted ad placement.

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