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229 | Nita Farahany on Ethics, Law, and Neurotechnology

Sean Carroll's Mindscape: Science, Society, Philosophy, Culture, Arts, and Ideas

CHAPTER

Navigating Privacy in the Age of Neurotechnology

This chapter examines the intricate relationship between technology, personal privacy, and the ethics of neurotechnology. It discusses how advanced methods can analyze individual thoughts and behaviors while raising critical concerns about privacy and consent in marketing and neuromarketing. The conversation further explores the implications of real-time brain monitoring on identity and personal autonomy, emphasizing the need for ethical frameworks in this evolving landscape.

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