
229 | Nita Farahany on Ethics, Law, and Neurotechnology
Sean Carroll's Mindscape: Science, Society, Philosophy, Culture, Arts, and Ideas
Navigating Privacy in the Age of Neurotechnology
This chapter examines the intricate relationship between technology, personal privacy, and the ethics of neurotechnology. It discusses how advanced methods can analyze individual thoughts and behaviors while raising critical concerns about privacy and consent in marketing and neuromarketing. The conversation further explores the implications of real-time brain monitoring on identity and personal autonomy, emphasizing the need for ethical frameworks in this evolving landscape.
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