From Punk Rock to Entrepreneurship

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The chapter follows the journey of Liquid Death's founder, from his teenage years in a punk rock band to his transition from graphic design to advertising, highlighting the clash between creative freedom and corporate demands in the industry. It explores his shift from agency work to starting his own brand in the alcohol industry, emphasizing the challenges faced and the eventual pivot towards successful entrepreneurial endeavors.

Can drinking water look cool? That was the driving question behind Liquid Death founder Mike Cessario’s big business idea. Since launching its first tallboy cans of water in 2019, Liquid Death has used humor, design and smirk-worthy marketing to grow into a beverage company valued at $1.4 billion. Mike talks with host Jeff Berman about how he built the irreverent brand to help him escape his professional boredom.

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