Coke

We agreed on this general formula of full price of sales up to x, half price thereafter. And then we spent a week looking at data, going back and forth about what is the appropriate market multiple. We hat a very productive conversation. There's another thing where coke, after they acquired honestty, wanted to increase the amount of sugar in certain lines of their beverages. i think this low sugar and calory content was quortof your product design. It kind of convinced them to keep the formula the same sate,. Look a little of a different type of negotiation where you're going to look it's in your best interests to do this.