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19min chapter
Josh Kaufman: The Shocking Link Between MBA & Career Success! The Easy Hack To Making Money Whilst You Sleep!
The Diary Of A CEO with Steven Bartlett
Strategies for Creating Value in Business
This chapter explores the importance of focusing on core business activities rather than superficial aspects, emphasizing the need to provide value efficiently to customers. It discusses the psychological motivations behind marketing success, leveraging fundamental human drives to create more appealing business offers. The chapter emphasizes the significance of emotional connections and differentiation in product marketing, showcasing examples of companies that have succeeded by tapping into customer emotions and subverting traditional marketing strategies.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode