Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

Driving value from sponsored content - Alex Kopilow, New York Mets

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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Maximizing Game Day Revenue Through Strategic Content

This chapter explores the valuable insights from the SEAT conference, focusing on its effective programming that promotes both education and networking. Key discussions include innovative branding strategies, such as the Nashville Predators' connection of heritage nights to country music, and the critical role of game day in driving revenue through strategic sponsorship integration.

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