2min chapter

The Game w/ Alex Hormozi cover image

Ethics on High-Ticket Offers, Marketing Promises, & More... (with Ryan Daniel Moran) Pt.1 - July '21 | Ep 457

The Game w/ Alex Hormozi

CHAPTER

How Can We Drive Up Our Lifetime Gross Profit Per Customer?

In the marketing world, it's like fighting refunds. We do a lot of stuff that's kind of unheard of. And yet we still get 45% of our clients prepay the entire thing within the first 30 days. They choose, they don't have to. It just speaks to how can we onboard customers the way, how can we activate them? You know, what are the leading indicators we know that are gonna create a successful customer?"

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