329: The Truth About Outsourcing Sales Development Teams with Matthew Iovanni
The Predictable Revenue Podcast
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Targeting the Right Market and Selling During a Pandemic
This chapter emphasizes the significance of identifying the appropriate market for sales development teams and highlights the impact it has on their success. The speaker illustrates this concept by discussing the effectiveness of phone and email outreach when targeting farmers in Nebraska, and shares their personal experience of successfully selling COVID testing during the pandemic by offering a product the market desired.
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