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#295 Why Sales Is Like A Therapy Session - Jack Frimson & Zac Thompson

Breaking B2B - B2B Marketing & Demand Generation Podcast

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How to Get People to Open Up About a Cold Call

It's quite a rare at least in my experience for someone to go that personal. It's not every call because obviously you can't get people to open up that but it's not that much on a on a regular basis. All of these different things we've worked out recently as well, like from kind of analyzing our our sales schools and things like that,. That you actually it's around about 10 deep diving questions that you need to ask to get somebody to open up before you should even talk about sitting down and exploring it further.

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