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How Consultants Win BIG Clients (With Big Budgets) With Tom Searcy: Podcast #288

Consulting Success Podcast

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The Secret to Big Sales

Michael: Can you define the problem than a CEO or CFO, CRO, Vice President Phil in the blank has that is about money? If you're selling soft benefits, you're going to have a hard time in today's economy. Tom: Nine times out of 10, they have a bigger number than you do when I'm talking to a prospect. So if you don't have access to that information right now, you seem to get out and talk to more people that are in the right places.

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