368 6 Ideas to build Urgency & Scarcity into Renewals
Jason On Firms Podcast
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Creating Urgency and Scarcity in Service Offerings
This chapter focuses on effective strategies for instilling urgency and scarcity in service offerings, particularly within the accounting sector. It covers techniques like deadlines, bonuses, and guarantees to encourage immediate client engagement, while emphasizing the importance of proper framing to maintain service value.
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