2min chapter

The ONE Thing cover image

404. Unreasonable Purpose with Will Guidara

The ONE Thing

CHAPTER

How to Build a Culture of Thoughtfulness

The five percent is what goes into making people feel a certain way. No one remembers like the plate of foie gras or tuna tartar 20 years later but they'll never forget the sledding, teddy bear and hot dog. You need to trust that you need to put your money where your gut is. If it's investing in people there is a return it's just impossible to measure.

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