#213: Relaunching The Shangri-La Hotel Rewards Program
Let's Talk Loyalty
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The Importance of Frequency
I think it just proves the importance of spend rather than frequency because that was literally a family. They took over a whole hotel in the Seychelles for six months. It was unbelievable. And there's no reason why we shouldn't be recognizing and, you know, rewarding them and encouraging them to come back more often. Yeah. I think it's just a logical approach, right? A lot of leisure customers, they may come once, but they stay a whole week. So huge opportunity.
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