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5 A.I. Marketing Skills You Must Learn In 2023 (#136)
Marketing Against The Grain
The Importance of AI Ops in the Future
Ben Thompson: I want to challenge expertise down, domain expertise up. The role that is going to be critical for every single marketing team in the future is really this AI ops persona who can stitch together applications and build you these micro products," he says. "I believe the next generation of the internet is going to unbundle and fragment again" Ben Thompson: We're seeing that instead of just email, you've got a lot of messaging channels. You have all the social DMs, you have text message, you have business sign-up messages.
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