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Is There a Minimum Viable Product?
In most competitive product domains if you are starting out on a product there's a whole range of table sticks that you need to build before you can make your product actually compelling. So what I like to do is to be extremely discerning about which of these table stakes is absolutely going to be required and be okay as a team to come in below them. And then build in differentiators build in that core value proposition that's very distinct as early in the process as possible.