Founders Should Make Their Own Content

Many entrepreneurs and marketers feel like they've missed the boat on short-form video. The common thought: "That worked a few years ago, but it's too saturated now." But what if that's a myth? Colin Landforce, founder of Cut30, argues that with a unique perspective and consistent effort, anyone can achieve massive results, regardless of follower count. He's seen students with under 1,000 followers generate tens of thousands in revenue, proving you don't need millions of views to make a significant business impact. Colin reveals his three-step framework for taking short-form video seriously, alongside the critical role of hooks, and how to simplify your strategy to win big.

Timestamps:
00:00 Intro: The biggest opportunity in media
01:14 Why short-form video is a generational opportunity
02:26 Breaking the myth of saturation
05:48 The power of small audiences
10:48 Why founders should create their own short-form content
12:50 The shift from side project to serious business
14:39 Break the seal - just start
17:08 How to make your first simple "one shot" video
20:25 Learn the edit - basic chops in CapCut
23:33 The importance of efficiency in short-form content
29:26 Do it again tomorrow - consistency is key
34:13 How to generate an endless supply of content ideas
36:03 The three keys to a compelling hook
37:41 The "everyone's been asking me" hook
40:28 The impact of visual hooks beyond motorcycle crashes
43:01 The power of props in visual hooks
48:16 Brainstorming short-form content from this podcast episode
50:45 Crafting a tight, efficient short-form video example
54:51 Why short-form is Colin's primary driver for any business

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Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com

Follow Colin:
Instagram: https://www.instagram.com/landforce
TikTok: https://www.tiktok.com/@landforce_
LinkedIn: https://www.linkedin.com/in/colinlandforce
Cut30: https://course.cut30.co
Website: https://landforce.com

Featured in this episode:
Kit: https://www.kit.com
Cut30: https://course.cut30.co

Highlights:
02:15 The myth of saturation in short-form video
06:02 Small audience, huge business impact
14:08 Short-form video: the biggest opportunity in media
24:41 The accordion method for content efficiency
32:36 Track inputs, not outputs, for personal growth
52:12 Words to make your hook more efficient
56:45 Localized algorithms for niche businesses