If your products are a little bit more expensive, and you don't want to mou now, people aren't going to immediately be willing to buy them on that first phone call. You've got to build trusts with those customers. And you do that through using sales tools. So helpful, p d f or one pages about your products that really explain the benefit of that product and how it's going to help that customer get to success. These assets you can create and arm the sales team with just add value to the customer.
You’ve got no shortage of customers in your pipeline, but getting them to sign on the dotted line? That’s a completely different story. In Part Four of our series, How Your Business is an Airplane, we’re focusing on the Left Engine – Sales. You don’t have to go full-on used car salesman to get your leads to convert. There’s a better way, and we’re teaching it to you in this episode.
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