Mixed Signals from Semafor Media cover image

How Dating Apps Survive in the Age of Digital Exhaustion, with Tinder’s Melissa Hobley

Mixed Signals from Semafor Media

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Navigating the New Wave of Dating Apps

This chapter marks the host's transition to a new solo project while exploring the evolving landscape of dating apps, particularly Tinder's rebranding efforts. It discusses the challenges these platforms face amid a shift towards genuine relationships and highlights societal issues influencing user experiences, including reproductive rights and political engagement. The conversation emphasizes the need for innovative marketing strategies and the vital role of storytelling in reshaping perceptions within the dating app industry.

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