5min chapter

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How to stay motivated (according to science)

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CHAPTER

The What the Hell Effect

Ayyalet: Numbers are highly, highly motivating. Anything that is below reaching that number will seem like a loss. We want to meet the numbers, but numbers should be taken and set with some careful thinking. If your goal is slightly too ambitious, it can backfire. Make sure your goal focuses on the outcome, not the means. In a bit we'll share 5 more lessons to keep you and your team motivated.

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