511 – Connect for Sales Success
The How of Business - How to start, run, grow and exit a small business.
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The Power of Human Connection in Sales
This chapter emphasizes the crucial role of building trust and genuine connections in sales, highlighting the pitfalls of relying solely on presentations like PowerPoint. It discusses the evolution of 'Connect for Life: Network your personal brand and win' into a second edition, simplifying concepts into nine key 'connect points' for success in sales. The conversation also explores the shift from tracking 'touch points' to 'connect points' in generating sales qualified leads and the importance of educating the entire company on effective networking and sales strategies.
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