10min chapter

Ecommerce Playbook: Numbers, Struggles & Growth cover image

Margins Are Shrinking, Debt Is Rising – What’s Next for Ecom?

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Navigating the Cash Conversion Cycle in E-Commerce

This chapter explores how the cash conversion cycle influences EBITDA margins in e-commerce businesses and highlights the challenges faced by DTC brands amidst rising acquisition costs. The discussion emphasizes the need for a strategic shift in mindset and financial metrics to achieve sustainable growth in a changing economic landscape.

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