Navigating the Cash Conversion Cycle in E-Commerce

Margins are shrinking, debt is rising, and ecommerce brands are feeling the squeeze. In this episode of the Podcast, we dive deep into the financial realities facing DTC brands in 2025. Is the ecommerce game still worth playing? Or has the landscape shifted in ways that make profitability harder than ever?

Joining Taylor are Lio from Finaloop and Drew from Iris Finance, two of the sharpest financial minds in the space, to break down the data, trends, and what it means for your business. We’ll cover:

• The latest financial benchmarks for 8-figure brands

• Why revenue is up, but profitability is down

• How rising debt levels are impacting growth

• The path forward for brands trying to survive and thrive

• Practical strategies to protect your margins and improve cash flow

If you’re running an ecommerce business, this is a must-watch. Don’t let the market catch you off guard—stay ahead of the curve.

Show Notes:

• Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20.
• Explore the PROPHIT System: profitsystem.com
• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm