5min chapter

Marketing Against The Grain cover image

Did Google Just Kill Email Marketing? (#184)

Marketing Against The Grain

CHAPTER

The Role of AI in Email Marketing and the Paradox of Content Generation and Cleanup

This chapter explores how AI is used in email marketing and the impact it has on outreach, including capturing data from platforms like LinkedIn to personalize emails. It also discusses Google's AI-powered spam email marking system and the challenges marketers face due to email regulations.

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