Ecommerce Playbook: Numbers, Struggles & Growth cover image

CMOs: Stop Measuring, Start Creating Moments

Ecommerce Playbook: Numbers, Struggles & Growth

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Navigating Measurement Confusion to Ignite Creative Marketing

This chapter explores the difficulties of measuring marketing effectiveness and attribution within a complex business environment. It highlights a successful creative campaign by a well-known brand and advocates for prioritizing impactful ideas over data confusion.

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